OFM Agency — Course Summary
36 lessons · 2 courses (OFMOS 12-week scaling system + Creator Acquisition System) · distilled to one page
The strategy: Fix the chatting backend first (pays immediately) → perfect every system on ONE Golden Creator → only then recruit more creators → hire to remove yourself → clone one axis at a time.
$1 in chatting → $8–20 · $1 in marketing → ~$1.50 · Signing creators before one hits ~$20K/mo on systems = the #1 agency killer.
🗺️ The System at a Glance
1DiagnoseSnapshot, true profit, pick Golden Creator
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2BackendPPV ladder, scripts, segments, chatter ops
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3Ban-proofIsolate device/IP/email/phone
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4MarketingResearch → copy outliers → daily analysis
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5ScaleFix funnel, then editors/ads/countries/X
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6AcquireUSP → one channel → closing call → onboarding
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7HireRemove founder bottleneck, revenue-mapped
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8ReplicateClone ONE axis: archetype/market/channel
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9CompoundRetention, winbacks, record days, 7×10%
📅 The 90-Day Roadmap
Days 1–30
Diagnose & Backend 💰
- Fill Agency Snapshot (all 3 tabs) → true profit per creator, score /42
- Pick Golden Creator: profit > headroom > reliability > communication > loyalty
- 48h quick wins: expired-sub winbacks 20–30/day, rewrite First Kiss welcome, weekly 5-story IG promo, 1 shoutout
- CreatorHero CRM live in 48h
- Creator Avatar sheet per creator
- 6-step PPV ladder + 5 core scripts as hotkeys
- 5-tier segmentation — whales & storyline subs OUT of mass messages
- Feed rules: no nudes, CTA every 2–3 posts, daily posts + stories
- Chatter ops: scorecard, handovers, mass-PPV Thu–Sat
Days 31–60
Marketing Engine 📈
- Ban-proof: dedicated phone + tier-1 SIM + fresh Gmail per account, mobile data only, 14-day warm-up
- Train research FYP per niche (never on creator's account)
- Mine outliers ≥2x baseline; 3-rule pre-post scorecard kills bad videos in ideation
- Creator brief per reel + shoot doc; daily feedback sandwich
- Daily cadence: analysis → pattern vault → trial reels 2–3 sessions/day
- Funnel leak map: views → clicks → OF visits → subs, fix ONE stage at a time
- Rank content by subs/100K views — never views
- Only then scale: editors, promos, country splits, X
Days 61–90
Acquire · Hire · Clone 🚀
- Pick 2–3 acquisition channels (G2G + sniping = $0 start)
- Hard filters: $10K/mo floor · strong English or USP · path to $50K · "maybe" = NO
- Sign at 4/5 YES on the decision framework
- 14-day onboarding; ramp revenue FAST (slow creep = month-3 churn)
- Track your own 15-min blocks for a week → first hire = biggest time-eater
- Hire order: chatters → marketing VA → head of backend → right hand → COO
- Decompose the 80% replicable system into a written SOP
- Clone ONE axis with a 2–3-week minimal test
- Ongoing: 7×10% fixes; record-day plays max 1×/month
💬 The Chatting Backend (highest leverage)
The 6-Step PPV Ladder
$5teaser
$10–17warm-up
$20–30build
$35–60core
$65–150+premium
customwhale
- Digit-sum-of-8 pricing: $71 / $80 / $125 · aftercare from ~$45 PPVs up
- CTBS moves avg spend/buyer $42 → $109; storyline subs spend 3–5x (never automate them)
- Welcome flow: 3–4 short messages, open loop, sent within 5–10 min of sub, split-test weekly
- 5 core scripts as hotkeys: openers · escalation · objections · re-engagement (7/14/30/60-day) · post-purchase
📣 The Marketing Loop (daily operating system)
Researchtrained FYP, 10–20 lookalikes <200K followers
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Mine outliers≥2x baseline (avg of 6 before + 6 after)
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Scorecardoutlier? real comments? creator can beat it?
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Brief creatorper-reel doc: walk/outfit/background/expressions
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Post2–3 reels/day/account, ONE variable per upload
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Analyzemorning review, pattern vault, Monday mutations
Never reinvent. Marketing = copying proven outlier reels, not creative guessing. Sweet spot: 2–5x baseline.
🤝 Creator Acquisition (only after one creator runs on systems)
Channels (pick 2–3, never all)
| Channel | Cost | Note |
|---|
| G2G outreach | ~$0 | best for beginners |
| Sniping Loom audits | ~$0 | pairs with G2G |
| Referral partners | $1,000 flat | highest trust |
| Meta ads → Typeform | $500+/mo | ~$150/signed |
| Organic agency content | time | compounding |
| SEO blog | ~$50/mo | long game |
Filters & close
- Revenue floor $10K/mo · strong English OR strong USP · believable path to $50K/mo
- 6-phase sales call — creator talks 80%, quantify her pain in dollars
- Sign at 4/5 YES (decision framework) + ≥6/8 checklist
- BAMFAM: never end a call without the next one booked
- 14-day onboarding: cleanup day 1 → report day 7 → 90-day plan day 14
- Ramp fast: $2K → $8K → $15K → $20K+ by months 4–6; slow creep = 3-month churn cliff
🧗 The Hiring Ladder (revenue-mapped)
$0–10Kchatters ($3/hr+3%)
$10–30Kfull chat cover + marketing VA
$30–60Khead of backend
$60–100Kright hand + specialists
$100K+dept heads + COO
$200–300Kagency CEO
Filter A-players, don't find them: repelling job post → hard Typeform → real-problem test → interview → paid trial. Hire unteachable traits (EQ, pattern recognition, diligence); teach the rest. Comp = base + upside, bonuses only on metrics the person controls.
📊 KPI Dashboard
20:1
chatting ratio (elite 30–40:1)
$80
avg spend/buyer target ($190 elite)
≥60%
PPV conversion (70% elite)
≥2x
outlier threshold (sweet spot 2–5x)
10
paid subs / 100K views (top 40–50)
≥50%
month-2 retention floor
1–2
signings/month (3–5 calls/week)
≥30%
agency profit margin (40% target)
$20K
one creator's MRR before going horizontal
1×/mo
record-day plays max per creator
🚫 Red Lines
Instant bans (OF & IG)
- DM topics: meetups, off-platform payment/contact, under-18 refs, third parties — deflect with hotkey, never explain
- No external links in DMs; never mass-message whales
- Same device/IP on 2 IG accounts within 30 days = chain ban — factory reset does NOT clean a phone
- No bio link before ~2–5K followers (reach drop 50–80%, irreversible)
- Appeal a ban ONCE within 6h; 98–100% reban without a device swap
- No Linktree/LinkMe on mains; no schedulers/bulk tools
Slow deaths (ops)
- Signing below the bar — a bad creator costs 3–6 months; "maybe" = no
- Scaling two new variables at once — BFF: Basics Fucking First
- Record-day plays >1×/month burns the fan base
- Slow revenue creep on new creators = month-3 churn
- Cutting chatter commission (fire instead); bonusing metrics people can't control
- Pitch in message 1; spam DMs (~1% reply); fake income screenshots
- Clippers / AI content / phone farms before basics = "steroids", not a system
🧰 Tool Stack
CreatorHero — CRM/hotkeys/payroll
Google Sheets — vaults/scorecards
Claude Max — pattern memory/briefs
Loom + Canva — creator briefs
Discord — chatter ops
Typeform — hiring screens
Dedicated phones + SIMs
ipqualityscore.com
Instagram (+ sort-by-views ext)
X Premium
Meta Business Manager
Gamma.app — sniping templates
OnlineJobs.ph / OFM headhunters
Fansly — channel clone
WordPress + Rank Math — SEO
Want the full detail? Open the
Full Course Guide — every phase, script library, and KPI table.