OFM Agency — Full Course Guide

36 lessons · OFMOS 12-week scaling system + Creator Acquisition System · expanded reference edition

The strategy: Fix the chatting backend first (pays immediately) → perfect every system on ONE Golden Creator → only then recruit more creators → hire to remove yourself → clone one axis at a time.
$1 in chatting → $8–20  ·  $1 in marketing → ~$1.50  ·  Signing creators before one hits ~$20K/mo on systems = the #1 agency killer.

🗺️ The System at a Glance

1DiagnoseSnapshot, true profit, pick Golden Creator
2BackendPPV ladder, scripts, segments, chatter ops
3Ban-proofIsolate device/IP/email/phone
4MarketingResearch → copy outliers → daily analysis
5ScaleFix funnel, then editors/ads/countries/X
6AcquireUSP → one channel → closing call → onboarding
7HireRemove founder bottleneck, revenue-mapped
8ReplicateClone ONE axis: archetype/market/channel
9CompoundRetention, winbacks, record days, 7×10%

📅 The 90-Day Roadmap (overview)

Days 1–30

Diagnose & Backend 💰

  • Agency Snapshot → pick Golden Creator
  • 48h quick wins (winbacks, welcome, story promos, shoutout)
  • PPV ladder + core scripts + segmentation
  • Chatter ops live

Details: Phase 1 · Phase 2

Days 31–60

Marketing Engine 📈

  • Ban-proof every account
  • Research FYP → mine outliers ≥2x → brief creators
  • Daily analysis + pattern vault + trial reels
  • Funnel leak map, fix one stage at a time

Details: Phase 3 · Phase 4

Days 61–90

Acquire · Hire · Clone 🚀

  • 2–3 acquisition channels, hard filters, 4/5 YES to sign
  • 14-day onboarding, fast revenue ramp
  • Hire by revenue tiers; remove founder bottleneck
  • Clone ONE axis, 2–3-week minimal test

Details: Phase 5 · Phase 6 · Phase 7 · Acquisition course

Phase 1 — Diagnose & Stabilize (Weeks 1–2)

Goal: Know real numbers; pick one Golden Creator; bank quick wins within 48h.

Phase 2 — Chatting Backend (Weeks 2–4)

Goal: Highest-leverage fix; CTBS moves avg spend/buyer ~$42 → ~$109.

Phase 3 — Ban-proofing & Content Engine (Weeks 5–6)

Goal: Stop the $10–20K/mo ban bleed; make marketing a daily numbers-driven operating system.

Phase 4 — Conversion & Marketing Scale (Weeks 7–8)

Goal: Fix funnel leaks top-down before spending; then pour gasoline.

Phase 5 — Creator Acquisition & Onboarding (Week 9)

Goal: A tracked sales pipeline; start only once one creator runs on systems (~$20K/mo).

Phase 6 — Team & Hiring (Week 10)

Goal: Remove the founder bottleneck; layered org (operator → manager → leader → CEO) so you only do $1,000/hr work.

Phase 7 — Replicate & Optimize (Weeks 11–12 + ongoing)

Goal: Clone proven wins one axis at a time; compound; protect focus.

Acquisition Phase 0 — Foundations (Day 0–3)

Goal: lock in the quality bar and channel selection before any outreach.

Acquisition Phase 1 — Launch 2–3 Channels (Week 1–2)

Goal: fill the pipeline — 50+ qualified outbound leads; inbound funnels live.

G2G outreach (best for beginners, ~$0)

Sniping videos

Referral network (highest trust)

Paid ads (only with $500–600+/mo budget)

Organic content + SEO (compounding)

Acquisition Phase 2 — Nurture & Convert (Week 2–4)

Goal: move leads to booked calls via rapport, follow-ups, warm-lead DMs.

Acquisition Phase 3 — Filter, Sell, Sign (Week 3–4)

Goal: sign ONE creator who passes the full filter — never the first applicant.

Acquisition Phase 4 — Onboard & Scale (Week 4+)

Goal: retention via speed, standards, and a fast revenue ramp.

💬 The 6-Step PPV Ladder

$5teaser
$10–17warm-up
$20–30build
$35–60core
$65–150+premium
customwhale

📣 The Marketing Loop (daily operating system)

Researchtrained FYP, 10–20 lookalikes <200K followers
Mine outliers≥2x baseline (avg of 6 before + 6 after)
Scorecardoutlier? real comments? creator can beat it?
Brief creatorper-reel doc: walk/outfit/background/expressions
Post2–3 reels/day/account, ONE variable per upload
Analyzemorning review, pattern vault, Monday mutations
Never reinvent. Marketing = copying proven outlier reels, not creative guessing. Sweet spot: 2–5x baseline. Case: 214 → 927 paid subs in one week via sub-farming with ONE variable per upload.

🧗 The Hiring Ladder (revenue-mapped)

$0–10Kchatters ($3/hr+3%)
$10–30Kfull chat cover + marketing VA
$30–60Khead of backend
$60–100Kright hand + specialists
$100K+dept heads + COO
$200–300Kagency CEO

Filter A-players, don't find them: repelling job post → hard Typeform → real-problem test → interview → paid trial. Hire unteachable traits (EQ, pattern recognition, diligence); teach the rest. Comp = base + upside, bonuses only on metrics the person controls.

📚 SOP & Script Library

Click a file to open the full lesson extraction (contains the verbatim scripts/templates).

OFMOS

SOP / scriptFileUse when
Agency Snapshot + AI Oliver prompt; winback scripts; First Kiss openers; 5-story IG sequence; C-creator talk01Day-1 diagnosis; quick wins; creator cuts
Creator Avatar sheet (6 dimensions); Red Lines SOP + 8 deflection hotkeys + AI risk-check prompt03Creator/chatter onboarding; compliance
6-step PPV ladder; CTBS stack; 5 core scripts; objection scripts; aftercare; re-engagement ladder; renew-on frame0305Backend build & live selling
Shift handover (5 points); chatter scorecard; training stages; pay structure04Chatter ops daily
14-day IG warm-up; ban audit sheet; pre-upload checklist; companion-account linking funnel06Every new/recovered account; every reel
Creator scaling SOP + quality gate07Per-creator scaling plan
FYP research flow; 2x outlier rule; creator instruction list; Video Basics SOP; shoot doc0809Weekly research & creator briefs
Daily analysis (6 fields); 4-Field Daily Report; Reality Check (10 checkpoints); pattern vault; manager's-day schedule10Daily/weekly marketing ops
Funnel leak map; soft CTAs; planted comments; multi-country SOP; AI voice translation11Conversion fixes; traffic scale
Highlight stack; outlier replication checklist; account audit flow12IG account audits
USP test; outreach openers; sniping video flow; closing-call script; 14-day onboarding; tracking sheet13Acquisition pipeline
Hiring funnel; chatter situational-awareness test; feedback script; day-1 values script; recognition system; promotion ladder14Any hire; onboarding; retention
Replicability filter (3 gates); 6 readiness factors; market-clone rollout; Fansly SOP15Before any scaling move
Sub-farming session flow + wave system + variable-swap rules17Daily traffic farming
X Printer System: bubble audit, ban-funnel stories, DM limits/health checks18Traffic diversification
Clean-setup checklist; ban recovery decision tree; rep vetting script19Any ban event
Backend Blast: six lists, six waves, exit-interview DM, 24h free-trial play20Monthly record day (chatting-led)
Bucket A/B plays; hook bank; feedback sandwich; 5 levers21Recycling proven reels
7×10% fix list; hook fixes; PPV caption fixes; custom upsell questions22Stuck-agency compounding
Claude pattern-vault project + knowledge-base prompt23AI marketing memory per creator
Viral video checklist; video-type use/avoid list; daily winners list24Picking what to copy
3-rule pre-post scorecard; battlefield/niche validation25Killing bad videos in ideation
Make-It-Rain day: 6 moves, chatter brief, 12-month offer flow, winback script26Monthly record day (traffic-led)

Creator Acquisition System

SOP / script / templateFileUse when
G2G opener bank (5 variants), OF transition, pain amplification, hero's-journey pitch, handoffs, follow-up value drop02All G2G conversations
Agency call frame ("you're applying too") + tracking sheet columns02Creator messages agency
Partner referral SOP, value-prop script, bouncer pitch, fixed-deal framing03Pitching/onboarding referral partners
Video ad script, Typeform funnel flow, Meta targeting baseline04Ad creative, lead capture, campaigns
Blog post requirements, AI prompt template, example structure, 50 topic starters05Every SEO article
Permission opener, video script skeleton, audit cheat sheet, 3-step follow-up06Sniping videos: before/during/after
Warm-lead DM script, hooks, 4-week content plan07Warm-lead outreach + weekly posting
Qualification questions, Creator Evaluation Sheet, 5-question decision framework08Sales call + sign/pass decision
6-phase call structure, agenda line, data-gathering questions, indecision call-out, close script09Every sales call
Communication standards script, vision roadmap, first-week checklist09Onboarding call + week 1

📊 KPI Dashboards

20:1
chatting ratio (elite 30–40:1)
$80
avg spend/buyer target ($190 elite)
≥60%
PPV conversion (70% elite)
<90s
reply time
≥2x
outlier threshold (sweet spot 2–5x)
10
paid subs / 100K views (top 40–50)
≥60%
renew-on (70% ideal)
≥50%
month-2 retention floor
1–2
signings/month (3–5 calls/week)
≥30%
agency profit margin (40% target)
$20K
one creator's MRR before going horizontal
1×/mo
record-day plays max per creator

Chatting detail

MetricBenchmark
Welcome open rate≥75% paid / ~50% free
Welcome reply rate≥50%
Open chat rate50% healthy / 60% elite / <40% broken
Selling chats15–30 per 100 open chats
Revenue per sub$25–30 good / $40 elite / <$15 structural
Whale touch≤72h
Mass seen rate10–12% good

Marketing detail

MetricBenchmark
Proven pattern2-of-3 uploads at ≥2x
Split-test winner≥15% over 14-day baseline
Reels per day per account2–3 (max 4–5 trial reels)
Link clicks / views≥30%
OF visits / clicks35–40%
Visitor → sub≥2%
Revenue per daily paid sub$1K/mo
Content mix50/25/25 funnel
Vault entries / stories5–10 / 5–8 per day

Acquisition detail

MetricBenchmark
North star1 quality creator signed within 30 days
Creator ramp$2K → $8K → $15K; $20K+ by M4–6
Referral close rate50–70%
Meta ads$4–5/lead, ~$125–150/signed
Show rate80%+
Speed-to-lead<24h
Revenue floor for signings$10K/mo

Team detail

MetricBenchmark
Scorecard after 90 days≥7/10 on every point
Knowledge test80% pass
Chatter start$3/hr + 3%
Marketing manager~10% above market + bonus on 4 controlled metrics
Replacement timeline80% of you in ~1.5 months, 100% in ~3

🚫 Red Lines

OF instant-ban topics (Red Line SOP)

  • Meetups/escort, under-18 refs, off-platform payment or contact, incest framings, drugs/weapons/self-harm/non-consent, urine/scat/menstrual, real third parties/impersonation.
  • Deflect with hotkey, report to supervisor, never explain. No external links in DMs.
  • Never mass-message whales — custom-package everything.

IG bans

  • Factory reset doesn't clean a device; same IP on 2 accounts within 30 days = cluster.
  • Avoid Linktree/LinkMe/Beacons on mains; no bio link before 5K followers (reach drops 50–80%, irreversible).
  • Appeal once, never re-appeal; no schedulers/bulk tools; one person, one device.
  • Vet unban reps (Joker flagged, Liquid trusted); move posting ops out of the Philippines; post at random natural times.

Content don'ts

  • Explicit over sensual; visible nipples/camel toe; talking content unless top-tier; memes/pick-me videos (zero conversion).
  • Reposting/duplicates; >3-week-old trends; copying 2–3M-follower accounts; "men" in captions; deleting underperformers (they're data); sexual trial reels; >4–5 trials/day.

Acquisition & ops don'ts

  • Pitch in message 1; percentage finder's fees; marketplaces/dating apps; "OnlyFans" in ads (use "OF"); signing <$10K/mo or a "maybe".
  • Never cut chatter commission (fire instead); supervisors never on team-revenue %; record-day plays >1×/month burns the base.
  • Never scale two new variables at once; no silver bullets — clippers/AI content/phone farms before basics are "steroids".
  • Don't keep focus-eating marginal creators; don't research on the creator's own account; on X never DM non-engagers, no NSFW, cap ~100 DMs/day.
  • Hiring: no generalists too early, no managers before a team exists; never pure salary or pure commission; don't bonus uncontrollable metrics; don't fire without the "won't they or can't they?" check.

🧰 Tool Stacks

OFMOS

ToolPurposePhase
CreatorHero (CRM)Fan lists, hotkeys, notes, automations, chatter payroll, heatmaps1–2+
AI Oliver24/7 sparring on snapshot/decisions1+
Google SheetsSnapshot, pattern vault, hook bank, scorecards, trackersAll
Discord / Typeform / OnlineJobs.phChatter comms + handovers; hiring screens; recruiting2, 6
Loom + CanvaCreator briefs, feedback, sniping videos; plan decks1–5
Claude Max ($100/mo) + Whisper FlowPattern memory; briefs; onboarding docs; dictation3+, 6
Dedicated phones + SIMs + ipqualityscore.comBan-proof isolation (IP goal <30)3
Instagram + sort-by-views extensionMain traffic + outlier mining3–4
X Premium/Premium+ + dedicated phoneBubble traffic4
Calendly + Typeform + Meta adsAcquisition pipeline ($4–5/lead)5
OFM headhunters, OFM Jobs/Donut Jobs, personality testsA-player sourcing; retention6
Fansly, DeepL/AI translators, local aged accountsChannel & market cloning7

Creator Acquisition System

ToolPurposePhase
Instagram (aged G2G + agency accounts)Outreach, organic content, funnel endpoint1–3
Loom + Gamma.appSniping audit videos, templates, guides1–2
WhatsApp / TelegramHandoffs, partner channel1–4
OnlyFinder / Outseeker / CelebForumCreator discovery & lead lists1
Meta Business Manager + Pixel + TypeformPaid ads, lookalikes, application funnel1–2
Fiverr / UpworkUGC ad creators, editors, writers1
ChatGPT / ClaudeScripts, blog drafts, screening questions0–3
WordPress + Rank Math + Search ConsoleSEO site (~$50/mo)1+
Canva Pro / CapCut / teleprompter appCarousels, images, reels, guides1–2
Linktree / Calendly / ManyChatBio funnel, call booking, DM auto-replies1–3

📁 File Index

PageWhat it is
One-page summaryThe condensed visual version of this guide
Master playbookStrategy + 30-60-90 rollout
OFMOS playbookThe 12-week scaling system (phases 1–7, full detail)
Acquisition playbookCreator recruiting (phases A0–A4, full detail)
SOP & script library36 per-lesson pages with the verbatim scripts — see the library above
Transcripts & videosLocal only (not hosted): raw transcripts for NotebookLM, lesson mp4s, 18 SOP PDFs
Generated from the course-scraper project · 36 lessons · ~449k words of transcripts · 18 SOP PDFs — distilled into one guide.