08 — How to Filter Leads

Core idea

Quality over speed: never sign the first applicant. Spend the full 30 days (or 3 weeks) filtering for one great creator instead of signing a bad one in 3 days — a bad creator wastes months of time and money, exposes you to scams/lawsuits, and a good creator scales exponentially ($2K → $8K → $15K → $50K → $100K/month). Analogy: don't tune a Toyota Yaris into an F1 car; start with a Lamborghini.

Key concepts/frameworks

• 5 things to look for: (1) Energy/personality — if you can't connect with her, fans won't either; (2) looks/attractiveness above a minimum threshold; (3) willingness to adapt to your systems (Reels, Reddit, content volume); (4) openness to testing new strategies/outfits/locations; (5) a USP — memorable face, special talent (piano, art), unique look.
• Creator qualities checklist: strong work ethic, professional commitment, good/fast communication, life in order (stable living situation), reliable & consistent, long-term thinking, handles feedback/direction, mature & emotionally stable.
• Decision framework (after the call): (1) Would I enjoy working with her 6+ months? (2) Does she have ≥6 of 8 checklist qualities? (3) Can I realistically see her making $10K+/month with our systems? (4) Any major red flags? (5) Willing to do what it takes? → 4/5 YES = sign; ≤2 YES = keep looking.
• Red flags: poor/slow communication, unrealistic expectations, chaotic personal life, refuses Reels/face/Reddit/new things, negative energy, immaturity.

Action items

• Never sign a creator on day one; run all outreach methods for the full 30 days and pick the best applicant.
• Vet for scam/legal risk before signing — ignoring red flags can cost access to funds and trigger lawsuits even if you did nothing wrong.
• On the qualification call, test connection: if you don't enjoy talking to her, pass.
• Ask directly whether she'll do Instagram Reels, Reddit, and your required content volume; walk away if she refuses the core channels.
• Probe flexibility: ask if she'd test recording outside, new outfits, experiments.
• Identify a USP you can use in marketing/sales; pass if nothing makes her stand out.
• Verify life stability (routine, housing) before committing resources.
• Score every creator on the evaluation sheet after each call before deciding.

SOPs/scripts/templates

Qualification questions (first call): - Maturity: "What would you do with $50,000?" ❌ "buy bags, trips, shopping" / ✅ "invest, save for family, reinvest" - Life in order: "How does a usual day in your life look?" — listen for stable routine, structure. - Communication: "What's important to you in our communication?" ✅ "direct, honest, clear" / ❌ "everyone should just be nice" - Work ethic: "How much time can you dedicate per day?" — listen for realistic commitment. - (Tip from transcript: ask ChatGPT for more recruitment questions fitted to your approach.)

Creator Evaluation Sheet (per call): Name, Date; rate 1–10: Energy/Personality, Looks/Attractiveness, Willingness to Adapt, Communication, Work Ethic (perceived), Maturity; Red Flags Spotted; Final Decision: Sign / Maybe (follow up) / Pass.

Tools

• ChatGPT — generate recruitment/screening questions tailored to your approach.
• Filtering Leads Workbook (PDF) — checklist, questions, evaluation sheet.

Metrics/KPIs

• Sign 1 high-quality creator within 30 days (not any creator in 3 days).
• Scaling benchmark for a good creator: $2K month 1 → $8K month 2 → $15K month 3 → up to $50K–$100K/month; $50K+ in first 6 months.
• Checklist threshold: ≥6 of 8 qualities; sign at 4/5 YES on decision framework, pass at ≤2.
• Bad-creator cost: 3–6 months wasted, few thousand dollars lost to scams.